The exhibition curated by Renata Molho, at Campari Headquarter Museum in Sesto San Giovanni, Milan, is dedicated to the exploration of one of the mainstays that make up the Campari universe: the deep-seated relationship between the brand and the world of fashion, meant both in terms of art and custom. (…)
Split into four thematic sections, Shape and Soul, Elegance, Futurismi and Lettering, it features artworks, garments and accessories, three-dimensional objects, photos, videos and digital images kindly loaned by fashion houses, museums and foundations, selected by the curator. Amid aesthetic and semantic references, formal and chromatic couplings, among other things the exhibition proposes original works designed and created for Campari by Fortunato Depero, Bruno Munari, Marcello Dudovich and Franz Marangolo, along with creations and sketches from the Fondazione Gianfranco Ferré and the sculpted garments from the Fondazione Roberto Capucci. The display features: Campari posters from the Belle Époque, sketches and garments by Giorgio Armani, Campari advertising images in Swingin’ Sixties style. A dress and a selection of accessories from the “Balmoda” line: a homage by Laura Biagiotti to the futurist design of Giacomo Balla are on display. There will be also a section dedicated to the fashion of Raffaella Curiel who, in 1986, curated a line inspired by Depero’s sketches for Campari; a selection of creations on loan by A.N.G.E.L.O. Vintage Archive is also featured. The exhibition also highlights the long-lasting link between Campari and the world of cinema. The advertising sketches Franz Marangolo made for Campari in the Sixties, for instance, are tributes to the figures of Brigitte Bardot and Audrey Hepburn depicted in full style of the time. The elegant photographs by Giovanni Gastel reveal the affinity between cinema and fashion, while in the covers of fashion magazines (Vogue, W Magazine, Vanity Fair …) revisited in a pop style by Ana Strumpf, the Brazilian designer represents in a colourful interpretation, actors such as, Audrey Hepburn and Tilda Swinton. The link with cinema is also shown in a series of accessories designed by great stylists for characters and movie events, such as the shoes designed by Salvatore Ferragamo for Doris Day, from the Salvatore Ferragamo Museum.
